Under Armour

Founded in 1996, Under Armour is started the category of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. And, it all started with a simple plan to make a superior T-shirt. One that provided compression and wicked perspiration off your skin rather than absorb it. The technology behind Under Armour's diverse product lines for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes. Under Armours mission is to make all athletes better through passion, design and the relentless pursuit of innovation.