Omnisport

Omnisport.tv is the home of live official sports on the internet. Launched earlier this year, Omnisport.tv will feature over 4,500 live sports events from official sports rights holders including, FIFA, UEFA, Serie A, MLS, ATP World Tour, Sony Ericsson WTA Tour, PDC Darts, ACB Basketball, Matchroom Snooker and many more leading sports properties. www.Omnisport.tv is owned and managed by leading digital sports specialist Perform. Empirical information from our subscription and PPV network, gives us a clear idea as to the territories and type of consumers we need to target: a)Ex-pat sports fans (all ages) are the Omnisport.tv destination portals core target market and will no doubt form a large part of the sites early adopters. This group needs are currently not met by alternative/competitive media (not available and or only available illegally) and can be marketed too as relatively easily identifiable groups. b)Casual sport surfers (18 - 35) Generation Y will grow in importance to the Omnisport.tv destination portal and as such we will continue to invest heavily in SEO and SnS marketing. Historically this target market has proven to be a mix of innovators and early majority customers with the later proving relatively expensive to acquire c)Internet Sports Geeks (25 - 55) will be the Omnisport.tv destination portals innovators and opinion formers, all the empirical evidence highlights both the importance and size of this audience For the first six months, it will be these internet sport geeks who use the internet as their preferred method of watching live sport, that make up the majority of our audience. User access to the streams is on a pay per view basis, or event based subscriptions with majority of the products offered at a standard Pay Per View price of $5.99 and special events either at a discounted or premium price. We pay 20% commission on every sale on a 30 day cookie. Details of upcoming events are currently available at the Omnisport RSS feed:...